Introducing our most advanced Echo devices yet, featuring premium audio, next-generation AI processing and Omnisense sensor fusion for more proactive and personalized Alexa+ experiences.
Alexa+ is our next-generation AI assistant that gets things doneit solves daily problems, keeps you entertained, helps you stay connected, and can converse about virtually any topic.
Read more: https://www.aboutamazon.com/news/devices/amazon-new-echo-devices-alexa-plus
Source: Aboutamazon.com